- Definition objective success
The success will be different for each startup. But this success must first be defined. Every online business should be labeled what their goals of success will annotate and disseminate them to the team for the entire StartUp is motivated and working towards the same goal.
But the real importance of the goals of success, setting them really and kept constant in achieving these successes. I will not do any setting unattainable or unlikely success and that after much work the team is demoralized and lose motivation; plus you get a target success today and not return to get a new one in a long time, the success you have to work and make it a habit.
- Configuration of the main variables to measure success
To control your goals and their success you must establish what the main values are measured. The idea is not to measure everything that happens around your product but to measure what really relevant. If you intend to measure everything that happens it will probably be an intense and with few valuable conclusions job.
Determine what will be important milestones to measure, a startup should specify where traction and conversion of their business online, and establish metrics at that point. For example, if my conversion is to obtain registration, we establish how many records are to be achieved over a period of time limited and set the metric in the number of records. The registration of these data will provide the exact data of your growth.
- Estimate the conversion
How we mentioned in the previous point, you must assign the StartUp which will be the conversion rates and the same values. This involves studying our goals, establishing, working with a timing to get them and that they provide us with positive growth. If this does not happen, we propose a change to the StartUp work leading to this scheme.
Parallel to this scheme we willing to work, we must make estimates of such data periodically we want to achieve. This estimate we will provide a clear line of goal to quantify more precisely where lies our success and will be the measure of our productivity.
- Establishment of budgets
Having examined all the above, at this time, we can quantify which will be able to be the percentage of the budget that we spend on digital marketing strategies.
Fixing this budget is vital to start as it will be established which is our playground and what will our investment limitations.
Within this point, the startup must plan carefully what will be the division of the budget. To make a good division, the team must know what are those tools that have provided the best results to date and set rates based on these data.
On the other hand, if startups often a scenario in which there are hardly any budget and need to publicize your business online. For these cases, the advice is to optimize the budget as possible. This optimization is difficult to achieve but not impossible, the key is to look for low-cost tools and use creativity to create viral content and to help maximize the chances of success with minimal investment
Hope this tips will help you to create or improve own business.